MEDIA100-22A (HAM)

Understanding Visual Culture

15 Points

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Division of Arts Law Psychology & Social Sciences
School of Arts
Screen and Media Studies

Staff

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Convenor(s)

Gareth Schott

Gareth Schott
9185
I.4.27
See Moodle
gareth.schott@waikato.ac.nz

Lecturer(s)

Administrator(s)

: ashleigh.wallace@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Our lives are dominated by images and by visual technologies that allow local and global communication of information and ideas. In an increasingly visual world, how do we best decipher and understand the many ways that our everyday lives are organized around looking practices? In what ways are we affected by the many images that we encounter? How do we impression manage our identity with images?Images are used to represent our worlds - real, imagined, or possible. They can be trivial, profound, persuasive, confronting or disturbing. Some images possess a universal appeal while some are censored for their (perceived) harm. This paper will seek to cover visual texts in the broadest sense, ranging from drawings, paintings, photographs, moko, film and television, to new media forms. It will constitute a key first step in learning to utilize the image by beginning to understand how they work and their impact and influence on us. It also draws on a broad range of theories that will deepen students understanding of images and guide image creation and manipulation.
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Paper Structure

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PART 1: Learning the Value of Theory and Analysis

PART 2: Interpreting Imagery

Lecture Date:TOPIC
108 MarchIntroduction to the Paper: Answers to practical questionsPART 1: Frameworks for Analysis
215 MarchMethods of Visual Analysis 1: Iconography vs. Form

Tutorials Begin for Assessment 1

322 MarchMethods of Visual Analysis 2: Semiotics & Signs
429 MarchMethods of Visual Analysis 3: Multi-modality & modesAssessment 2 - Notetaking
505 April

Writing an Academic Essay + Example (Zombies)

Submit Assessment 1 and 2 for marking
612 AprilThe Body: A Semiotic Resource (Tattooing)PART 2: Analysis and Interpretation in Action
719 AprilTEACHING RECESS
26 AprilTEACHING RECESS
03 MayClothing: Music Subcultures
810 MayCities: Space and Place
917 MayDeath: The incorporeal & post-self
1024 MayEssay Writing (no lecture)Assessment 3 - Essay Deadline
1131 MayPreparation for the Test
127 JuneClass Test

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Demonstrate knowledge of socio-cultural contexts past, present and future
    Linked to the following assessments:
  • Demonstrate ability to apply knowledge and understanding in informed and critical responses
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  • Demonstrate methodologies in decoding, deconstructing and reading images, converting tacit knowledge and experience into a visual literacy.
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  • Demonstrate the language of image construction and composition and apply this language in analysis, description, and interpretation
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  • Assimilate images into academic arguments, linking text and image in academic argumentation that exploits theory and research on aesthetics and visual culture
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  • Demonstrate historical understanding and knowledge of images and their changing roles and function in culture
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Seminar Portfolio
8 Apr 2022
4:00 PM
20
  • Hand-in: In Tutorial
2. Essay
27 May 2022
4:00 PM
30
  • Online: Submit through Moodle
3. Test
7 Jun 2022
11:30 PM
30
  • In Class: In Lecture
4. Quizzes
10 Jun 2022
11:30 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Any required and recommended reading will be available online via Moodle.


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Online Support

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There is an online Moodle community for this course. Moodle can be accessed via iWaikato and at

http://elearn.waikato.ac.nz/

Lecture support material, tutorial information, assignment details, important dates and the paper outline are all available from this site.

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Workload

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It is expected that students will attend ALL LECTURES as well as ONE Tutorial per week. Please note that attendance may be monitored. University study is reliant on self-discipline and sustained engagement with the coursework. It is advised that these work habits are developed early.

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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: SMST101

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